Cannabis Sales Intelligence for MSOs
Unify your multistate, multi-channel sales — distributors, marketplaces, reps, and retail — into one clear picture so your brand, pricing, and incentives stop getting diluted.
Built for cannabis sales leaders navigating fragmented regulations, MSOs, and channels — not generic CRMs that pretend your world is simple.
Powering cannabis sales teams across the US.
As a cannabis sales leader, your products move through a maze of distributors, marketplaces, reps, and retail partners — each with their own data, incentives, and rules.
By the time the numbers reach you, they're late, incomplete, or so disconnected from reality that you're guessing where to push and where to pull back.
Distributors control the relationship and the data, so you can't see which activities really drive velocity
Marketplaces undercut pricing or run promos that clash with your brand and retail partners
Each state has different rules, taxes, and channels, making a single playbook feel impossible
Leadership asks, "What's working?" and you've got five spreadsheets, three portals, and no single answer
You're held accountable for numbers you can't actually see.
Sparrowhawk Labs was built by an enterprise architect who spent years untangling messy systems and misaligned reporting for large organizations — the same structural chaos now playing out in cannabis MSOs and brands.
See across states, distributors, marketplaces, reps, and key accounts in one unified dashboard. No more juggling five different portals to understand your sales picture.
Zoom from state/channel performance down to what's actually happening in each account and territory. See the big picture without losing the details that matter.
Act on specific pockets of upside or leakage — adjust incentives, focus reps, steer distributors. Then zoom back to see what moved and where to go next.
You're still flying the plane. Sparrowhawk just gives you the hawk-grade glass.
Connect your key data sources (distributors, marketplaces, internal sales, maybe POS feeds where allowed) to get a single, trusted view of your sales landscape.
Highlight where brand, pricing, or incentives are breaking down across states and channels — and surface the highest-impact actions a sales leader can take.
Act: adjust incentives, focus reps, steer distributors, rationalize channels. Then zoom back to the 10,000-foot view to see what moved and where to go next.
No ripping out your stack. Sparrowhawk layers on top of what you already use and makes it intelligible.
Your brand keeps getting diluted by channel conflict and inconsistent execution
You burn cycles on reports and channel drama instead of strategic selling
Leadership sees cannabis "underperforming" without understanding the structural reality
You know exactly which states, partners, and channels deserve more love — and which to rein in
Your incentives, promotions, and messaging stay coherent across MSOs, distributors, and marketplaces
You become the sales leader who can answer "what's working where — and why" in one slide, not twelve spreadsheets
From being the person blamed for fragmented numbers — to the operator who finally makes cannabis sales legible and controllable.
Join cannabis sales leaders using Sparrowhawk to unify their distributor, marketplace, and retail data across multiple states—turning fragmented numbers into actionable intelligence.
No commitment required.
See your 10,000-foot view, dive into channel-specific insights, and make decisions with confidence—not guesswork.